"Mastering Google AdWords Select" is a comprehensive guide to optimizing your Google AdWords cost-per-click campaigns. Includes step-by-step instructions to squeeze the maximum out of your advertising dollar, explained with large screenshots and examples. Learn how to.......
I. CUT ADWORDS CAMPAIGN COSTS
Cut campaign costs by choosing the optimum cost-per-click for your keywords.
Reduce costs FURTHER by the "right" usage of AdGroups.
Calculate the maximum CPC that you can afford to pay before you start your campaigns.
II. ACHIEVE HIGH CLICK-THROUGH RATES
Learn why maintaining high CTR is important.
Learn how to create eye-catching text ads.
Learn how to choose the right keywords for your ads.
III. GRAB AND HOLD ON TO THE TOP POSITION
Learn how to hold on to the top position WITHOUT outbidding your competitors.
Learn how to improve the traffic (number of clicks per day)
Tips & Tricks to boost your website conversion rates. (Number of sales per 100 visitors)......
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