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  You are here: Home > Education > Sales Letter Copywriting > The Copywriting Crash Course

The Copywriting Crash Course

by John Angel Anghelache
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The Copywriting Crash Course

It takes the guesswork out of creating profitable promotions.. "The Amazing Secret Behind The Single Most Successful Piece Of Advertising In The History Of The World"  At last! You can use this secret - kept hidden for decades by the best ad-men and copywriters on the planet - to ethically "cheat" your way to writing online and offline promotions that can make you wealthy beyond your wildest dreams.

Dear Friend,

   If you would like to find out how world-class advertising is really created... and... use this secret to produce promotions that can make you rich... then this will be the most exciting message you will ever read.

Here's why...

In 1974, Martin Conroy - then vice president of BBD&O advertising agency - wrote a sales letter that... Brought In An Estimated  TWO BILLION DOLLARS In Gross Revenues
The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words. When you divide $2 billion - in gross revenues over its lifetime - by 780 words that means the letter earned $2.56 million per word.

Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time. Why? Because it mailed for 28-years straight with almost no changes to the original copy.

This letter became the legendary "unbeatable" control.

Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy's control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich. Martin Conroy etched his name in advertising history... and... carved out a reputation as perhaps the best modern day copywriter.

The big question is: What was Conroy's secret to writing his blockbuster letter... and...

How Can You Use The Copywriting Secret Of The Most Successful Sales Letter Ever Written To Hit Advertising Homeruns In Your Own Business?......

Check out a few of the secrets you'll discover when you go through this material...

  • The first step in the creation of "break-the-bank" direct response sales copy. Just in case you're wondering, the answer is not research. If you skip this step all the research in the world won't save you from getting mediocre results at best.
  • How to determine the purpose of your ad before you write it. Listen, most people just sit down and start typing away. They never bother to figure out exactly what they want from the ad. And then they wonder why the ad didn't work. Here's how to overcome this big mistake once and for all.
  • Critical questions to ask yourself... before... you write one word!
    A single piece of advice from marketing consultant - Dan Kennedy - that saved me from the frustration of not knowing what to say in my ads. This might be the best advice you ever get on the topic of copywriting.
  • The biggest problem anyone faces when it comes to creating their own advertisments... and... how to overcome it quickly and easily.
  • How to find your market's hot buttons... without guessing.
  • Examples of how to use Martin Conroy's copywriting secret. I actually show you how to implement the system line-by-line with ads that have generated millions of dollars. It's simple. It's fast. It'll change your business forever.
  • A little-known step in the copywriting process that practically forces your ads to write themselves. Few know how to harness the power of this step. Those who do tend to laugh all the way to the bank whenever they put a promotion together.   
  • How to edit and rewrite your promotions for clarity, ease of reading and powerful persuasion. If you get this wrong your ad will falter. Here's what you need to know. 
  • The final step to creating ads that produce consistent profits. 
     
 

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